Although this was not selected to be their new brand, this was an excellent example of using Vision Boards to play to the vibe of the venue and its surroundings.
For the logo itself, the regulars often referred to different elements of the bar like "It is an older place...", its a "Beer Drinking Bar", or even the love for "Taco Tuesdays!".
For the logo itself, the regulars often referred to different elements of the bar like "It is an older place...", its a "Beer Drinking Bar", or even the love for "Taco Tuesdays!".
As a secondary concept, we also came up
with a brand concept that was a little more tailored for the Night Scene...
with a brand concept that was a little more tailored for the Night Scene...
Although this was a much simpler concept,
it highlighted the neon of the night with the DJ Lights.
it highlighted the neon of the night with the DJ Lights.
